Orange TV · Broadcast
Mad Men
Concept and script.
Play film aboveCreative producer · Copywriter · Berlin / Madrid
From first idea
to final cut.
I turn strategy into concepts, scripts, shoots, edits and channel-ready content—bringing creative teams and production workflows together.
21+ years · Broadcast, branded, editorial & social
A social producer who understands the edit.
A copywriter who understands production.
01Featured case
Personal project · Short-form social · 2026
UNFOLD
An eight-second loop where movement reveals language.
The challenge
Create a sound-independent visual idea that can stop the scroll without relying on a presenter, product or traditional caption.
The idea
The subject does not illustrate the word. Her movement physically uncovers it, turning a single gesture into the format.
- Role
- Concept, copy, music prompting, footage selection, editing and colour
- Workflow
- Premiere Pro, After Effects, Runway and Suno
1,613Plays
1,122Viewers
94Likes
6Saves
Organic Instagram results from an account with 313 followers. No paid promotion.
View platform insights02Editorial & social
Berlin Amateurs · Spanish-language culture platform
Stories with a life beyond the feed.
Research-led long-form features, SEO structure and social adaptations for a community of approximately 8,000 people.
- Role
- Research, writing, SEO, image selection, social copy and content adaptation
- Formats
- Long-form articles, Instagram carousels, posts and reels
Selected articles
Click any article to read the published work on Berlin Amateurs.
03Production archive
Broadcast, entertainment & branded content
The control room taught me speed.
Concept-to-delivery experience across daily promotion, launches, campaigns and commercial production.
500+On-air and brand pieces
5People coordinated at Secuoya
PromaxBDA Silver · 2001
Canal+ · 2006
The Day After Tomorrow
Concept, script, content selection and voiceover direction.
Watch film
Mazda CX-3 · 2016
TIER
Concept, script and shoot.
Watch film
Movistar+ · 2015 · Broadcast
Fortitude — Season 2 Premiere
Concept, script and technical script.
Watch film
Canal+ · Broadcast
Lifes
Concept and script.
Watch film
Ten TV · Broadcast opening
My Name Is Ten
Opening video for broadcasts.
Watch filmConcept & formatScript & copyPlanning & coordinationShootEdit supervisionVoiceover directionDelivery
04Real client pitch
Orange TV · Secuoya Content Group · 2016
Tutorials people might actually want to watch.
A real content-format proposal presented to Orange TV: turn set-top-box FAQs into short entertainment, first through catalogue-led promos and then through an original family comedy format.
- Role
- Content strategy, concept, copy and format development
- Status
- Client proposal presented while working at Secuoya. No launch or performance results claimed.
ORANGE TVFORMAT / 2016
Welcome tofamily
questions
questions
FAQs, la serie — a branded family universe built to explain product features through story and humour.
05Concept development
Self-initiated speculative work · Clearly labelled
Ideas before the brief.
Strategy, copy and AI-assisted prototyping used to make campaign thinking tangible before production.
01Spec / personal project
VisitBerlin — Bleib nicht im Ei.
A campaign about the excuses that keep us inside—and the city waiting outside.
Insight · Concept · German copy · AI visual prototypingView case study
02Spec / personal project
Volkswagen ID. — Mach dein Berlin größer.
A test drive reimagined as a personalised mission to rediscover Berlin.
Strategy · Campaign platform · Journey · UX copy · PrototypeView case study06Creative technology
Personal project · AI-assisted production
Song Inside You
A short-form mood piece built as a complete miniature production—from written idea and music direction to final colour.
- Role
- Concept, copy, prompts, Suno music, shot selection, edit and colour
- Purpose
- Exploring how generative tools can accelerate craft without replacing creative judgement
Experience2000—Now
Selected career history
Built in teams.
Comfortable in the work.
2000—2012
Canal+ / Mediapro
In-house Copywriter · Brand & Image
Concepted and scripted on-air campaigns, selected footage, directed voiceovers and collaborated with edit, sound and design teams across 500+ pieces.
2012—2015
Independent
Freelance Copywriter & Content Producer
Audiovisual and digital projects for Movistar+, MAPFRE, Sony Pictures, Agbar and El Corte Inglés, adapting ideas across brands, formats and audiences.
2015—2017
Secuoya Content Group
Content Manager & Copywriter
Coordinated a five-person content team for Orange TV, presented work to the client and developed brand guidelines, FAQ formats, promos and commercial spots.
2018—Now
Berlin / Remote
Freelance Content Creator
Editorial, SEO, social content and video production for culture, beauty, startups and international creative projects, with AI-supported workflows where useful.
AboutBerlin ↔ Madrid
Marisa Calzado
Clear thinking.
Human stories.
Reliable delivery.
I am a Spanish creative producer and copywriter with a background in journalism, more than two decades in audiovisual communication and recent training in AI-supported content creation.
I work best where an idea has to survive the real production process: the brief, the script, the client conversation, the changing timeline, the edit and the final asset.
- Languages
- Spanish native · German B2 / working towards C1 · English B2
- Availability
- Based in Berlin · Available now · Open to relocating to Madrid within one month