Orange TV · Secuoya Content Group
A content proposal designed to explain set-top-box features without feeling like a manual.
FAQs, la serie
The brief
Traditional tutorials were long, functional and easy to ignore. The proposal reframed the task: product education could still solve real questions, but the audience should receive a story—not a lecture.
The strategic shift
Humour became the engagement device. Each functionality was attached to a recognisable tension, so the feature arrived as the solution to a human moment.
Two creative routes
Catalogue-led promo / tutorial
Recognisable moments from Orange TV series dramatise the frustration first; the platform feature then resolves it. For catch-up viewing, the line was: “We know what it is to miss a premiere. We have the solution.”
Original branded format
Family Questions turns recurring product questions into an episodic comedy. The characters want to watch together, but each feature, habit and disagreement creates the plot.
The format
The strategic bridge was simple: television brings the family together; Orange brings them closer to what matters. Product functions become the engine of domestic comedy.
20
The culture translator
An American-culture fan who turns every situation into English—and naturally introduces language settings.
16
The multi-screen native
Always connected and apparently able to follow five screens at once. The family’s reluctant tech support.
45
The series purist
A drama devotee prepared to defend the remote—and finish every season without spoilers.
50
The analogue optimist
His love-hate relationship with technology becomes an excuse to spend more time with the family.
The episode engine
Six pilot plots showed that the idea could stretch across genres, product functions and family dynamics without repeating the same tutorial structure.
The whole family wants the new season, but not everyone has caught up.
Marcos forgets the season premiere of The Walking Dead. Tonight, he sleeps on the sofa.
The family tries to watch the neighbour’s television through binoculars.
Héctor teaches his parents the feature—without realising it may work against him.
Sara is the only one who has not finished Breaking Bad. No spoilers allowed.
A terrible date might become less awkward with the right film.
Later format development · Runway exploration
On a Sunday afternoon, Paula is absorbed in her favourite series in its original English version. Her father changes the audio to Spanish; subtitles become the next battleground, and a simple setting turns into a family comedy.
PaulaDad, it’s the original version. It’s called audiovisual culture.
MarcosDoes “off” mean turned off or turned on?
PaulaDad, that means switch off the remote and leave me in peace.
Voice-overChanging the language has never been easier… if your family lets you, that is. Orange TV brings you closer to what matters to you.
This episode and its Runway frames are a later creative extension of the format. They were not part of the 2016 client presentation.
Why it mattered
Original proposal
The portfolio case has been redesigned for clarity, but the original 50-page deck is available as evidence of the full thinking, episode architecture and client presentation.
View original proposal