VisitBerlin · Campaign concept · Berlin
Bleib nicht
im Ei.
Because sometimes the city is not the problem. The excuse is.
The tension
Berlin offers endless plans. We still find reasons not to leave home.
The campaign turns a familiar behaviour into a literal image. Marina keeps telling a friend she is “still in the egg”. Outside, the day—and eventually the weather—moves on without her.
- Role
- Insight, concept, German copy, storyboard and AI-assisted visual prototyping
- Format
- Social film and campaign storyboard
- Status
- Independent speculative project. Not commissioned by or affiliated with VisitBerlin.
Narrative device
An excuse with a shell.
FriendWe're downstairs.
VoiceOh.
FriendDon't tell me you're still in the egg.
VoiceMaybe.
FriendSince when?
VoiceYesterday.
FriendWe have tickets.
VoiceI know.
FriendI'll be downstairs in five minutes.
MarinaI told you.
The biggest barrier to experiencing Berlin can be the inertia of staying comfortable.
Bleib nicht im Ei.
Dry, recognisable and gently absurd rather than motivational.
A dialogue-led setup, visual escalation and a clean end-card payoff.